FULL STORY: This feels like a battle won for the common junk food fan. But are we still losing the war?
Frito-Lay is adding 20% more chips to some of its bags after years of complaints about shrinkflation.
A 2021 study found one version of Tostitos had dropped from 13 ounces a bag to 11 ounces. Another dropped from 12 to 11. There were similar issues with Ruffles, which are also Frito-Lay.
They revealed the plan to add more chips in their quarterly earnings call. They used the term “bonus” bags.
It’s not happening with all their products. It sounds like it might just be their jumbo-size bags, and only for a few products popular with football fans. Tostitos, Ruffles, and Doritos were all mentioned by name.
They’re also only selling the new “bonus” bags at select locations. No word yet on which ones.
Some of their variety-packs are getting bigger too. Ones that normally have 16 bags will now have 18.
(CNN / Seeking Alpha)
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