HIGHLIGHTS: Hellmann’s has partnered with Titans quarterback Will Levis to release a fragrance based on the smell of mayonnaise. It’s a limited thing, but you can buy it online for $8.00.
FULL STORY: Have you ever had a coworker come back from lunch . . . smelling distinctly like mayonnaise? Well, now that irresistible essence is being bottled.
Hellmann’s has partnered with Tennessee Titans quarterback Will Levis to release “Will Levis Number 8,” a fragrance based on the smell of Hellmann’s mayonnaise.
The scent combines hints of tart lemon . . . coffee . . . musk . . . vanilla . . . a “whisper of parsley” . . . and something they’re calling “mayonnaise accord.”
Will supposedly “worked with” both Hellmann’s and an unnamed perfume company to develop it . . . and yes, there IS a reason it’s mayo.
Last summer, Will went viral for suggesting he squeezed Hellmann’s into his coffee. He even earned a lifetime supply of Hellmann’s. He later clarified that he didn’t actually drink coffee with mayo . . . it was just a “stupid thing” that he “thought was funny.” (Here’s a video he posted on TikTok.)
That said, the “Will Levis Number 8” fragrance is NOT a stunt . . . for the most part. You CAN buy it at WillLevisNumber8.com for $8 a bottle.
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